Deciding where to put your energy.

Before looking for clients, a coach needs to know who they work for: which person, at what moment in their life, with what problem described in their own words.

The client acquisition strategy that lasts for a coach comes in three stages: attract people who are already interested in what you help with, bring them into an…

To know whether your client-finding is working as a coach, look at five numbers every week, in order: new people entering your world, real conversations, discovery…

The first task to stop doing yourself isn't the one you hate most. It's the one that repeats identically, needs neither your voice nor your presence, and costs you…

To stop your outreach from slipping, take it out of your mood and out of your leftover time.

A life coach creates a useful online course when it is small: one stage of the method, an entry price between 27 and 97 euros, and a clear next step towards…