Everything it takes to sign clients, documented.

Every week, coaches and consultants lose potential clients — not because of their prices, not because of their expertise — but because their offer isn

The trap of small contracts: revenue vs margin You've signed 5 workshops at £2,500 each this month. That's £12,500 on paper. Except each workshop = 2

You have 2,000 members in your group. 500 subscribers opening your emails. Comments under every post. But when you launch your offer? Crickets. Two sa

The patchwork model trap You close a workshop for £2,500, then a conference for £3,000, then a diagnostic for £1,500. On paper, you're making revenue.

You've probably heard it: content is king. So you publish. Twice a week, maybe more. Well-written articles, polished videos, a personal brand that shi

You say yes to every prospect who comes along. An email arrives, you reply. A LinkedIn message, you take the call. Result: you work 60 hours a week, y

You close the call, the prospect says yes, you send an email “Thanks for this call, here's your contract”… and then nothing. Radio silence for 5 days.

You finish an assessment (free or paid, doesn't matter). The prospect nods, says “that's relevant” or “I learned something.” Then: radio silence for 2

September 2024. A coaching client doing €1.2M in revenue told me: “I have ChatGPT Plus, but I only use it to rephrase my emails.” Total waste. Three m