In ten seconds, a coach's homepage has to answer three questions: is this for me, what will change, and what do I do now. If your visitor has to hunt for any of those answers, she closes the tab. Your website isn't short of pretty pictures. It's short of clarity.
Why your website brings you no enquiries
↪ Read also : Site internet de coach : ce qu'il doit dire au premier coup d'œil
A homepage is the answer to the question your visitor has when she lands, not your business card. Yet your site may open with you: your background, your training, your method, your values. All true, all sincere, and none of it speaks to the person arriving.
That person comes with her own situation. She can't sleep. She feels she's living someone else's life. She's just been through a break-up and no longer knows who she is. She's looking for one thing: a sign that you understand. If the top of your page talks about “holistic coaching” or “compassionate support”, she doesn't recognise herself, and she leaves without writing.
What belongs at the top of the page
A headline that describes her situation and what changes, in her words: “Holding everything together and no idea what you actually want anymore? Let's put your life back in the right order, one session at a time.”
One line on who it's for and how: a few months of support, online or in person, for people who have tried everything alone.
One button. Book a discovery call, or get in touch. A visitor torn between three choices picks none. The headline of a coaching homepage should be something your ideal client could read aloud and say, “that's me”.
What comes right after
- Your clients' words: two or three real sentences with a first name, about what changed.
- Your face: a real photo, in a place that feels like you. People confide in a person, not a logo.
- How it works: three simple steps. Fear of the unknown holds many people back.
- The same button again, mid-page and at the bottom.
Your background belongs further down or on an About page. It confirms trust; it doesn't create it.
How to tell whether your homepage works
The ten-second test: show the page to someone like your ideal client, hide the screen, and ask who it's for, what changes and what to do. The form test: fill in your own contact form on a phone; first name, email and a few words about her situation are enough. The enquiry test: note where each enquiry comes from for a few weeks.
A coaching website that brings in enquiries isn't the prettiest one; it's the one where the right person recognises herself in seconds and knows exactly what to do. If you want a homepage built to do that, linked to your contact flow and client tracking, tell us about your project.
