--- title: "Coaching Website: What Your Homepage Must Say in 10 Seconds" description: "In ten seconds, a coach's homepage has to answer three questions: is this for me, what will change, and what do I do now. If your visitor has to hunt for any of those answers, she closes the tab. Your website isn't short" url: "https://www.bizzyconsulting.agency/blog/site-de-coach-ce-que-ta-page-d-accueil-doit-dire?lang=en" canonical: "https://www.bizzyconsulting.agency/blog/site-de-coach-ce-que-ta-page-d-accueil-doit-dire?lang=en" lang: "en" category: "Website, AI & tools" author: "Heman Toussaint" publisher: "BIZZY CONSULTING" published: "2026-06-04T09:00:00+00:00" updated: "2026-10-03T09:59:35.345958+00:00" image: "https://images.pexels.com/photos/38906370/pexels-photo-38906370.jpeg?auto=compress&cs=tinysrgb&w=1200&h=675&fit=crop" reading_minutes: 6 license: "Free to quote with attribution and a link to the canonical URL." --- # Coaching Website: What Your Homepage Must Say in 10 Seconds *Reading time : 6 min · Website, AI & tools · 2026-06-04* **In short :** En 10 secondes, ta page d'accueil doit dire pour qui tu travailles, ce qui change avec toi et quoi faire ensuite. Voici comment l'écrire. ## How this article unfolds 1. She recognises herself — The headline describes her situation in her words and names what will change. 2. She feels reassured — Client quotes, the coach's photo and three clear steps ease fear of the unknown. 3. She knows what to do — One button, repeated down the page, leads to a discovery call or a message. 4. The coach checks results — Ten-second test, short form and the source of every enquiry recorded. --- In ten seconds, a coach's homepage has to answer three questions: is this for me, what will change, and what do I do now. If your visitor has to hunt for any of those answers, she closes the tab. Your website isn't short of pretty pictures. It's short of clarity. ## Why your website brings you no enquiries A homepage is the answer to the question your visitor has when she lands, not your business card. Yet your site may open with you: your background, your training, your method, your values. All true, all sincere, and none of it speaks to the person arriving. That person comes with her own situation. She can't sleep. She feels she's living someone else's life. She's just been through a break-up and no longer knows who she is. She's looking for one thing: a sign that you understand. If the top of your page talks about “holistic coaching” or “compassionate support”, she doesn't recognise herself, and she leaves without writing. ## What belongs at the top of the page **A headline that describes her situation and what changes**, in her words: “Holding everything together and no idea what you actually want anymore? Let's put your life back in the right order, one session at a time.” **One line on who it's for and how**: a few months of support, online or in person, for people who have tried everything alone. **One button.** Book a discovery call, or get in touch. A visitor torn between three choices picks none. The headline of a coaching homepage should be something your ideal client could read aloud and say, “that's me”. ## What comes right after - **Your clients' words**: two or three real sentences with a first name, about what changed. - **Your face**: a real photo, in a place that feels like you. People confide in a person, not a logo. - **How it works**: three simple steps. Fear of the unknown holds many people back. - **The same button again**, mid-page and at the bottom. Your background belongs further down or on an About page. It confirms trust; it doesn't create it. ## How to tell whether your homepage works **The ten-second test**: show the page to someone like your ideal client, hide the screen, and ask who it's for, what changes and what to do. **The form test**: fill in your own contact form on a phone; first name, email and a few words about her situation are enough. **The enquiry test**: note where each enquiry comes from for a few weeks. A coaching website that brings in enquiries isn't the prettiest one; it's the one where the right person recognises herself in seconds and knows exactly what to do. If you want a homepage built to do that, linked to your contact flow and client tracking, [tell us about your project](https://www.bizzyconsulting.agency/tools). ## Frequently asked questions **Why is my coaching website not bringing in clients?** The first suspect is the homepage: it talks about the coach instead of the person arriving. Visitors want to recognise their own situation in the first few words. If they read about your method or qualifications before feeling understood, they leave without writing, even if your support would suit them perfectly. **What should go at the top of a coaching homepage?** Three things: a headline that describes your ideal client's situation in her own words and what will change, one line on who you help and how, and a single call to action such as booking a discovery call. Your background and qualifications belong further down the page. **How can I test whether my coaching homepage is clear?** Show it for a few seconds to someone who resembles your ideal client, then hide the screen. Ask who it is for, what it changes and what to do next. If they hesitate on any answer, rework that part. Also fill in your own contact form on a phone to spot friction. ## About BIZZY CONSULTING, founded by Heman Toussaint, helps coaches and helping professionals (wellbeing, life, leadership) with client acquisition, and builds the websites, CRMs and AI tools their practice runs on: the BIZZIES platform, 1:1 coaching, web and AI services (https://www.bizzyconsulting.agency/tools). Registered in the Netherlands, working across Europe and beyond, in French and English. Book a call: https://www.bizzyconsulting.agency/#booking --- Source : https://www.bizzyconsulting.agency/blog/site-de-coach-ce-que-ta-page-d-accueil-doit-dire?lang=en