What happens inside your client's head.

“I should be able to do this on my own” is almost never a refusal of your coaching. It is a person judging herself for not having managed alone, and fearing that a…

When a client tells you “I need to talk to my partner first”, she is not saying no. She is telling you she does not yet feel allowed to spend this money on herself…

When a client tells a leadership coach “I don't have time”, she is rarely talking about her calendar.

When a client tells you “it's too expensive”, she is rarely talking about the number. She is telling you she can't yet see what she is buying, that she is comparing…

Someone who is interested hesitates to book a first call with a life coach because she is afraid: of being judged, of crying in front of a stranger, of her problem…

A manager signs with a leadership coach once three doubts have been cleared, in order: do you understand my situation, can this work for me, is this the right time.

People hesitate to pay for a life coach because what they are buying is not visible yet: an inner change, a result promised by someone they barely know.

Selling wellness coaching without feeling salesy means you stop trying to convince and start helping the person decide.

A client goes quiet after a discovery session when the relief of the conversation fades and the decision was never clearly framed.