Building an offer that sells itself.

Every week, coaches and consultants lose potential clients — not because of their prices, not because of their expertise — but because their offer isn

The trap of small contracts: revenue vs margin You've signed 5 workshops at £2,500 each this month. That's £12,500 on paper. Except each workshop = 2

The patchwork model trap You close a workshop for £2,500, then a conference for £3,000, then a diagnostic for £1,500. On paper, you're making revenue.

January 2023. Call with Thomas, an HR consultant. He tells me: “I have a consulting package offer at €2,400. I have 3 interested prospects this month,

You accept flexible pricing to “secure” the client. Then they ask for payment terms. Then they negotiate a discount “just for this first project”. And

You deliver a solid free diagnosis. But then what? The prospect gets your follow-up email, barely reads it, and disappears. It's not your diagnosis th

Most coaches and consultants build their offer starting from their skills. That's the wrong way around. An offer that sells starts with your client's

There is an uncomfortable truth nobody really tells you when you launch your independent practice: technical expertise is the entry requirement, not t

Here's a quick test. Send your sales page or LinkedIn bio to someone who doesn't know you. Ask them to explain, in one sentence, what you do and who y