Going the distance on your own.

It's 2:30 PM. You're finalising your sales presentation for the 7th time. The slides are perfect. The headline is catchy. The figures are pixel-aligned.

After a no, a life coach gets back to outreach by separating three things: what the person turned down, what it says about her offer, and what it does not say about…

A highly ambitious leadership coach often scatters before she sells: several offers, several platforms, a group programme, a book, a podcast.

What gets you through the first year after leaving your old job to become a coach isn't your certificate or your initial enthusiasm.

Coaches burn out looking for clients when they post everywhere, reply to everything and chase endlessly, without knowing what actually brings in enquiries.

A life coach with imposter syndrome doesn't lack skill. She doubts her right to charge for it.

Fear of selling after moving into coaching or therapy rarely comes from missing sales techniques.

In women's wellness coaching, motivation is an emotion: it rises and falls. A practitioner who reaches out only when she feels like it fills her calendar in waves.

A leadership coach working alone doesn't reach out less out of laziness. She reaches out less because nobody sees her efforts, her refusals or her doubts.