The price of a wellness coaching programme should reflect the journey someone makes with you, not the number of hours you spend together. A wellness practitioner who charges by the hour gets compared with everyone else; a practitioner who sells a clear journey sets a price people stop comparing.
Why per-session pricing makes you undersell
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When you sell a session, people buy an hour. They compare it with the sophrologist down the road, a massage, a yoga class. You end up matching the lowest price in town because you are scared of looking expensive.
A wellness coaching programme is a series of sessions and check-ins built around a goal the client wants to reach: sleeping better, finding breathing room in a packed life, getting her energy back, navigating a big change. It is not a pile of sessions. It is a path with a starting point, an end point and your support in between.
The price reflects that path: the length, the support between sessions, the tools you hand over, your availability. As long as you think in hours, all that invisible work is free.
The three price tiers for a wellness practitioner
Think in three tiers rather than one rate.
- Entry tier, €27 to €97. A workshop, a guided audio, a short self-paced programme. It lets people experience how you work without committing. It doesn't pay your rent; it builds trust.
- Core programme, €300 to €800. Several weeks of regular sessions, a named goal and support between meetings. It is committed enough for real change and accessible for someone paying out of her own pocket.
- In-depth programme, from €2,000. Several months, close support, sometimes a retreat or long one-to-one time. It suits highly committed clients and requires a proven method and client feedback behind you.
If in doubt, start with the core programme. It is the tier that gets you results to talk about fastest.
How do you land on an exact number?
Work through three questions, in this order.
What is life like for her before, and after? Write it in her words. The clearer that shift, the fairer the price feels.
What do you give beyond the sessions? Messages between meetings, exercises, resources, recordings. List everything you already do without counting it.
How many clients can you support at once without burning out? Divide the income you need by that number. If the result is miles away from your current rate, your needs are not too high: your offer is cut into pieces that are too small.
Then pick a round number in the right tier and keep it for several clients before judging it.
Stating your price without justifying it
You share the price at the end of the first conversation, once she has said what she is going through and what she wants. Recap the journey, give the number, then stop talking. The silence that follows is not a no; it is someone thinking.
If she says it is too much, don't drop the number. Offer a shorter or lighter format, or a payment plan. Lowering your price says the first one was wrong; trimming the scope says every part has value.
A wellness practitioner who holds her price sends a reassuring signal: she knows what she is doing and where she is taking people.
If you'd like to shape the price and format of your programme together, book a call.
