Between a single session and your multi-month program, there is usually a missing step. A short package of four to six weeks, priced in the middle range, gives your client a commitment she can make today. It also gives you the right moment to offer the long program later, once she has already felt a first result.
Why does your client stall between the session and the program?
↪ Read also : Coach en leadership : quelle offre après la fin du programme ?
A mid-ticket offer is a short package, four to six weeks long, built around one precise goal and priced between £300 and £800 (or the equivalent in dollars), that bridges a first session and your long program.
Look at what happens in a wellness practice without that step. A client comes for a session, leaves calmer, and hears about your six-month program. She says she will think about it. She comes back three weeks later, then disappears for two months. The work never has time to settle, and you sell a single session all over again each time.
She does want support. The problem is the two doors you offer: a session she already knows, or a long commitment she cannot yet justify to herself, her partner or her budget. When the only choices are very small or very big, she takes the small one.
A mid-ticket offer gives your client a yes she can say today: a few weeks, a result she named herself, a price she can decide on alone.
What goes into a women's wellness coach mid-ticket package?
The trap is to put everything you know into it. A short package holds together because it aims at one thing only. Here is what it contains:
- One goal, in her words: sleep that lasts, calm before a new role, preparing for a birth, recovering from burnout.
- A fixed rhythm: one session a week, or one every two weeks, over four to six weeks. The rhythm is part of the offer, she does not pick it session by session.
- An entry and an exit: a first-session review where you set the starting point together, and a final review where you look at what has changed.
- A thread between sessions: an exercise to repeat at home, a short audio, a mid-week message from you. That thread is what turns a string of appointments into a program.
- One global price, announced once, in the middle range. Never a per-session price multiplied by the number of sessions, or she will recalculate and compare it with a single visit.
A wellness practitioner sells a step with a named result, not a number of sessions. If you are unsure what that step should be, look at your last three clients: what was the first concrete result they felt? That result becomes the goal of your mid-ticket offer.
How do you present it without devaluing your long program?
The usual fear: if I offer something short, nobody will choose the long one. The opposite happens, as long as you follow an order.
During the discovery call or first session, listen first. Reflect back what she wants to change. Then present three doors, in this order: the single session for someone who wants to try, the mid-ticket package for one precise goal, the long program for a deeper transformation. One sentence each. You do not sell the third door, you simply say it exists.
Then name the door that matches what she just told you. If she came for her sleep, it is the sleep package. Never call it the small option or a gentle start. Call it the format that fits her goal. The middle step is not a reduced version of the long program, it is a complete answer to a smaller question.
Two mistakes to avoid. Lowering the price of your long program so it looks reachable: it keeps its price, the middle step sits beside it. And squeezing the whole long program into six weeks: if she gets everything in the short package, why would she go further?
When do you offer the long program after the package?
The long program is offered at the final review, never in the middle of the package. In the middle, she is inside the work and any proposal feels like a sale. At the final review, she looks back at the road travelled, and she is the one talking.
The signal to wait for: she names what has changed, then she names what remains. Your question is simple: what remains today that you would like to keep working on? If she answers with something precise, present the long program as the natural next step, using her words. If she says she feels good, offer a check-in in three months and write down the date.
One decision to make before you sell your first package: does the amount already paid come off the long program if she continues? Both answers are fine. Improvising in front of her is not. Write your rule into the offer and say it from the start.
The middle step is not a detour before the real sale. It is where your client learns to work with you, feels a first result, and where the long program stops being a leap into the unknown and becomes the obvious next move.
If you want to build this middle step and connect it to your long program, book a call.
