A life coach can work out how many clients she needs to make a living from three numbers: the price of her program, its length, and her monthly income target. Price divided by length gives what one client brings in each month. Everything else follows: active clients, new sign-ups, discovery calls.
Why a life coach should run this calculation early
↪ Read also : Praticienne bien-être : organiser ta prospection en peu de temps
The number of clients you need is how many people you must coach at the same time to reach your income, given your price and program length. Without that number, worry takes its place, and worry leads to two habits: accepting any enquiry and lowering your price as soon as someone hesitates. The calculation shows whether your real problem is finding clients or the offer itself.
Enter your numbers below; the result updates on its own.
Enable the page script to see the result, or read the three scenarios below.
Three life coaching scenarios for the same goal
Take a goal of 3,000 € collected per month and a starting rule of one sign-up for every three discovery calls.
Scenario 1: single sessions at 90 €. You need around thirty-four sessions a month, each one sold again. Your calendar is full and there is no room left to find what comes next.
Scenario 2: a two-month program at 600 €. Each client brings 300 € a month. You need ten active clients, so five new sign-ups and about fifteen discovery calls every month. That is a lot of selling for a new coach.
Scenario 3: a four-month program at 2,400 €. Each client brings 600 € a month. You need five active clients, one or two new sign-ups and around four calls a month: one conversation a week.
What the result says about your offer
If your result shows more than five new clients a month, your first job is not marketing. It is the offer: too short, too cheap, or sold session by session. Two levers change the result. Make it longer, three to six months instead of isolated sessions, which also gives your client time to anchor her changes. And describe a result, such as finding direction again after a breakup in four months, rather than coaching sessions: a program described by its destination supports a price that reflects it.
Three calculation mistakes to avoid
- Treating revenue as take-home pay. Costs, taxes and tools come out first.
- Forgetting selling time. Every new client needs messages, a call and follow-up.
- Mistaking a good month for a rhythm. Plan on what you can sustain all year.
Want to run this on your real offer and leave with a price and length that make your goal achievable? Book a call.
