---
title: "Women's wellness coach: answering “how much is it?” by DM"
description: "When someone messages you “how much is it?”, she is not really asking for a number. She is asking whether she can trust you with what is going on for her. Reply with the price alone and the conversation dies. Reply with"
url: "https://www.bizzyconsulting.agency/blog/praticienne-bien-etre-quand-on-te-demande-c-est-combien?lang=en"
canonical: "https://www.bizzyconsulting.agency/blog/praticienne-bien-etre-quand-on-te-demande-c-est-combien?lang=en"
lang: "en"
category: "Sales"
author: "Heman Toussaint"
publisher: "BIZZY CONSULTING"
published: "2026-11-02T16:45:01.050465+00:00"
updated: "2026-11-02T18:07:00.176848+00:00"
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reading_minutes: 4
license: "Free to quote with attribution and a link to the canonical URL."
---
# Women's wellness coach: answering “how much is it?” by DM
*Reading time : 4 min · Sales · 2026-11-02*
**In short :** Une personne t'écrit « c'est combien ? ». Voici quoi répondre, mot pour mot, pour transformer ce message en appel découverte sans brader ton accompagnement.

## How this article unfolds

1. The message lands — She hesitated before writing. Her question about the price is her way of starting the conversation.
2. You answer with a question — You thank her, then ask what brought her to you. She describes what she is looking for in her own words.
3. The price, with what it includes — You give the figure and what the programme covers, then offer a short call with two time options.
4. A booking, or silence — She picks a time, or goes quiet. One follow-up a few days later, without mentioning money.

---
When someone messages you “how much is it?”, she is not really asking for a number. She is asking whether she can trust you with what is going on for her. Reply with the price alone and the conversation dies. Reply with a question, then offer a short call, and that message turns into a booking. Here is how, word for word.

## Why “how much is it?” is not a question about price

A price request by direct message is the first move of someone who is already interested and is looking for a reason to keep going, or a reason to stop. Before writing, she saw a post, read your page, or heard about you from a friend. She hesitated. Then she typed the easiest question there is: the price.

The real question is somewhere else. Will this work for me? Will I dare to talk about it? Will this practitioner understand me? **A price sent without context gets compared to everything and answers nothing.** She puts it next to a massage, a physio session, a gym membership, and goes quiet. Not because it is too expensive, but because she still does not know whether it is for her.

Your job in that first exchange is not to sell. It is to give her room to say why she wrote.

## Women's wellness coach: what you reply in the first two minutes

Your reply has three parts, in this order.

- **Welcome her.** One sentence, no more: “Thank you for reaching out, I'm glad to answer.” She feels there is a person behind the account.
- **Ask one open question.** “Before I share my prices, tell me what made you get in touch today?” Or, if you offer both single sessions and a longer programme: “Are you looking for a one-off session, or for something that supports you over several weeks?” A wellness coach who answers with a question shows she cares about the person before she cares about the sale.
- **Say the price is coming.** “I'll give you all the details right after, promise.” This line changes everything. She knows you are not hiding anything, so she replies.

What you do not do: send a link to your pricing page, send a brochure, or write a wall of text describing every offer. She wrote four words; you answer in three sentences.

## Should you give the price in the message?

Yes. Hiding your price creates suspicion and wastes time for both of you. But **the price comes after she has said what she is looking for, never before.**

Once she has replied, give her a clear figure and say what it includes: the length, the number of sessions, what happens between sessions. “For what you describe, I'd suggest my programme over several weeks. It costs this much, and it includes the sessions, a check-in by message between each one, and a review at the end.”

Then, in the same message, offer the call. Not “feel free to get back to me”, which leaves all the work on her side. A concrete offer with a choice: “The easiest thing is a fifteen-minute call, no commitment, to see whether this is what you need. Are you more available during the day or in the evening?”

A choice between two times moves the conversation forward without pushing. She no longer has to decide whether she wants a call; she only has to choose when.

## Prepare your replies so you stop improvising

Every time you improvise an answer to “how much is it?”, you depend on your mood. Tired, you send the number and move on. Rushed, you forget to ask the question. And you lose the person without knowing why.

Write your three messages once, when you are calm: the welcome with the question, the price with what it includes and the offer of a call, and one follow-up for the person who goes quiet. Keep them in a note on your phone. You adapt them to each person in a minute, using her own words, but the structure does not change.

For the follow-up: one only, a few days later, without mentioning money. Pick up what she told you (“you mentioned your difficult nights”) and ask how she is doing. If she does not answer, let her be. Write down her name and what she asked for: someone who asked your price often comes back weeks later, and you will be glad you remembered her.

## What changes when you reply this way

The same messages keep coming, but they no longer die after your answer. Some of them become calls, and those calls are better, because the person has already said what brought her and already knows your price. You are no longer quoting a price to a stranger. You are talking with someone who chose to keep going.

If you would like to look together at how your enquiries come in and where they get lost, you can [book a call](https://call.bizzyconsulting.agency/).
## Frequently asked questions

**Should a wellness coach give her price in a direct message?**

Yes, but not first. Thank the person, ask one question about what brought her to you, then give the price together with what it includes: length, number of sessions, support between sessions. Hiding the price breeds suspicion; sending it with no context makes people vanish.

**How do I reply to “how much is a session?” on Instagram?**

In three sentences: a thank-you, one open question (“tell me what made you get in touch?”) and a promise that the price is coming right after. The person feels welcomed and replies. Only then do you share the price and offer a short call.

**Why do people stop replying after asking my price?**

Because a number on its own does not tell them whether your programme is right for them. They compare it with other expenses and go quiet. When the price comes after they have explained their situation, and with what it includes, they have what they need to decide.

**Should I offer a free call before selling a wellness programme?**

Yes, a short call with no commitment, offered in the same message as the price. Give a choice between two times (daytime or evening) rather than a vague “feel free to reach out”. The person only has to pick when, and the call is far better because she already knows your price.

## About
BIZZY CONSULTING, founded by Heman Toussaint, helps coaches and helping professionals (wellbeing, life, leadership) with client acquisition, and builds the websites, CRMs and AI tools their practice runs on: the BIZZIES platform, 1:1 coaching, web and AI services (https://www.bizzyconsulting.agency/tools). Registered in the Netherlands, working across Europe and beyond, in French and English. Book a call: https://www.bizzyconsulting.agency/#booking
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Source : https://www.bizzyconsulting.agency/blog/praticienne-bien-etre-quand-on-te-demande-c-est-combien?lang=en