--- title: "Know exactly who you coach before you look for clients" description: "Before looking for clients, a coach needs to know who they work for: which person, at what moment in their life, with what problem described in their own words. Without that answer, every message is written for everyone," url: "https://www.bizzyconsulting.agency/blog/coach-savoir-pour-qui-tu-travailles-avant-de-prospecter?lang=en" canonical: "https://www.bizzyconsulting.agency/blog/coach-savoir-pour-qui-tu-travailles-avant-de-prospecter?lang=en" lang: "en" category: "Strategy" author: "Heman Toussaint" publisher: "BIZZY CONSULTING" published: "2026-05-17T09:00:00+00:00" updated: "2026-10-03T09:59:35.345958+00:00" image: "https://images.pexels.com/photos/6476799/pexels-photo-6476799.jpeg?auto=compress&cs=tinysrgb&w=1200&h=675&fit=crop" reading_minutes: 6 license: "Free to quote with attribution and a link to the canonical URL." --- # Know exactly who you coach before you look for clients *Reading time : 6 min · Strategy · 2026-05-17* **In short :** Avant de chercher des clients, sache précisément quelle personne tu accompagnes, à quel moment de sa vie et avec quels mots elle décrit ce qu'elle vit. ## How this article unfolds 1. Start from the life moment — The trigger is a lived situation, not an age or a city. 2. Collect their exact words — You note how the person describes their situation to reuse it. 3. Filter with your values — They tell you who you don't work with and lighten your calls. 4. Test on three real people — You check the portrait exists and recognises itself in your words. --- Before looking for clients, a coach needs to know who they work for: which person, at what moment in their life, with what problem described in their own words. Without that answer, every message is written for everyone, which means for no one, and your outreach wears you out with nothing to show for it. ## Why doesn't client-hunting work without a clear person in mind? When you start out, you want to help everyone. That's sincere, and it's often what drew you to this work. In practice, though, a message aimed at everyone touches no one. The reader doesn't recognise themselves and scrolls on. Knowing who you work for means being able to describe a specific person you help: their situation, the moment they're going through, what they've already tried and what they hope for. It isn't a profile with an age and a postcode. It's a portrait of a life. ## How do you describe that person? - **What moment are they in?** A break-up, burnout, an empty nest, a career change, a loss of meaning. The life moment is the real trigger. - **What have they already tried?** Books, apps, retreats, therapy, nothing at all. It tells you where they start. - **How do they say it?** Not in practitioner language but in theirs: *I keep going round in circles*, *I don't recognise myself*. Reuse those words everywhere. - **What do they really hope for?** A concrete scene, not a concept. Waking up without dread. Finally sleeping well. If you've already worked with a few people, even for free, start with them. Who was easiest to work with? Who changed the most? Your portrait is often already there. ## What are your values for? For a new practice, values have a very practical use: they tell you who you don't want to work with. If commitment matters to you, you won't take someone looking for a one-session miracle. Your values act as a filter in discovery calls and give you permission to say no without guilt. ## How do you check your portrait is right? Try the three-names test: can you name three real people who match it? Then talk to them without selling anything and note their exact words. Finally, write one post aimed only at that person and see who responds. If the replies come from people who look like your portrait, you're on track. If not, adjust. Knowing who you work for is the decision that makes every other one easier: content, offer, price and outreach. If you'd like to get clear on who you coach before you start reaching out, [book a call](https://call.bizzyconsulting.agency/). ## Frequently asked questions **How does a coach define their ideal client?** Describe one specific person rather than a category: the life moment they're in, what they've already tried, the words they use to describe it and what they concretely hope for. If you've coached a few people already, start from those who were easiest to work with. **Do I really need a target client as a new coach?** Yes, because a message aimed at everyone touches no one. Choosing who you work for doesn't stop you helping others, but it makes your outreach, content and offer far clearer to the people you most want to attract. **What are a coach's values actually for?** They act as a filter. Your values tell you who you don't want to work with, such as someone seeking a quick miracle when you value commitment. In discovery calls they help you say no without guilt and protect the quality of your work. ## About BIZZY CONSULTING, founded by Heman Toussaint, helps coaches and helping professionals (wellbeing, life, leadership) with client acquisition, and builds the websites, CRMs and AI tools their practice runs on: the BIZZIES platform, 1:1 coaching, web and AI services (https://www.bizzyconsulting.agency/tools). Registered in the Netherlands, working across Europe and beyond, in French and English. Book a call: https://www.bizzyconsulting.agency/#booking --- Source : https://www.bizzyconsulting.agency/blog/coach-savoir-pour-qui-tu-travailles-avant-de-prospecter?lang=en