--- title: "Leadership coach: get invited where your clients already are" description: "A leadership coach finds her first clients faster when she speaks where they already gather: a podcast they listen to, a workshop run by an association, a circle of managers, a networking breakfast. You do not need an au" url: "https://www.bizzyconsulting.agency/blog/coach-leadership-se-faire-inviter-podcasts-ateliers?lang=en" canonical: "https://www.bizzyconsulting.agency/blog/coach-leadership-se-faire-inviter-podcasts-ateliers?lang=en" lang: "en" category: "Marketing" author: "Heman Toussaint" publisher: "BIZZY CONSULTING" published: "2026-10-29T21:45:00.635185+00:00" updated: "2026-10-29T22:07:00.08863+00:00" image: "https://www.bizzyconsulting.agency/_vercel/image?url=https%3A%2F%2Fthumb.wikimedia.org%2Fwikipedia%2Fcommons%2Fthumb%2Fc%2Fc1%2FCity_office_lights_%2528Unsplash%2529.jpg%2F1280px-City_office_lights_%2528Unsplash%2529.jpg%3Futm_source%3Dcommons.wikimedia.org%26utm_campaign%3Dimageinfo%26utm_content%3Dthumbnail&w=1200&q=75" reading_minutes: 4 license: "Free to quote with attribution and a link to the canonical URL." --- # Leadership coach: get invited where your clients already are *Reading time : 4 min · Marketing · 2026-10-29* **In short :** Une coach en leadership trouve ses clientes en intervenant chez les autres : podcasts, cercles, ateliers. Quoi proposer, et comment en faire des appels. ## How this article unfolds 1. Map the hosts — List the podcasts, circles and workshops your ideal client already attends, and keep those where she pays for herself. 2. Send a topic, not a bio — Write to five hosts a month with one precise topic phrased as a question their audience asks. 3. Leave one exit door — During the session: one client story, one exercise, one link and a clear sentence about who you coach. 4. Follow up every lead — Reply the same day, offer a short conversation, and record where each person came from to pick the next invitation. --- A leadership coach finds her first clients faster when she speaks where they already gather: a podcast they listen to, a workshop run by an association, a circle of managers, a networking breakfast. You do not need an audience of your own. You borrow one from someone they trust, and you arrive already recommended. ## Why does getting invited work better than posting alone? Getting invited is an acquisition method where you show up in someone else's space, a podcast, a workshop, a circle or a talk, in front of people who look like your clients. When you post alone, you speak to strangers who asked for nothing. When you are invited, the host has already done the work: she gathered these people, they trust her, and that trust passes to you the moment she introduces you. **An invited leadership coach arrives with the host's trust, not with the suspicion reserved for a stranger.** A leadership coach in her first year rarely has time and rarely has an audience. What she does have is a precise topic and an hour to give. That is exactly what a host is looking for: someone who brings value to her audience without asking for effort in return. ## Where are the spaces that gather your future clients? Start with what your ideal client already listens to and attends: - podcasts about careers, management and women in the workplace; - professional circles and networks: founders' clubs, networks of women executives, alumni associations; - workshops run by a neighbouring profession: an independent HR consultant, a career coach, a trainer; - internal groups inside a company where a current client can bring you in; - online communities that run live sessions and meetups. One criterion settles the choice: do the people in the room pay for their own coaching? A network of HR directors brings you corporate contract requests, slow and uncertain. A circle of managers who want to change how they lead brings you people who decide on their own, and quickly. **The right space for a leadership coach gathers people who fund their own coaching.** ## How do you pitch yourself without asking for a favour? The host has a problem: finding guests who bring something to her audience. You bring a solution, not a request. Your message has three parts: - one sentence about what you noticed in her audience, because you listened to two episodes or read her latest posts; - the precise topic you propose, phrased as a question her listeners ask themselves, for example: how to say no to your team without losing your authority; - what people will leave with: a method, a way of reading situations, an exercise. Not your biography. Not your certification. **Offering a host a precise topic beats offering her your résumé.** Write to five carefully chosen hosts a month rather than fifty at random. Put a simple page on your website with three topics, your photo and a way to reach you: the host checks in a minute that you are serious, and says yes more easily. ## What makes the appearance turn into calls? During the session, three things matter. One anonymised client story that shows the road travelled. One exercise listeners can do that same evening. And a single exit door: your first name, one resource, one link. Never three links, never a list of services. At the end, say clearly who you work with: I coach managers stepping into a senior role who want to hold their ground without burning out. Afterwards, thank the host publicly and share the episode with your network: you give back what she gave you, and she will invite you again. Reply the same day to everyone who writes to you. To those who ask a precise question, offer a short conversation, without selling in the message. Record in your follow-up where each person came from: after a few months you will know which space deserves a second appearance and which brought you nothing. One invitation leads to another. Every host knows other hosts, and a good appearance is the best calling card for the next one. ## Where to start this week You do not need to be known to be invited. You need a precise topic, five well-chosen hosts and a clear exit door. If you would like to look together at which spaces fit your practice and how to turn your appearances into calls, you can [book a call](https://call.bizzyconsulting.agency/). ## Frequently asked questions **How can a leadership coach get invited onto a podcast?** Listen to two episodes first, then send the host a short message: what you noticed in her audience, one precise topic phrased as a question her listeners ask themselves, and what they will leave with. Offer a topic, not your biography, and link to a page on your website listing your themes. **Do I need an audience to speak at a workshop or in a circle?** No. The host is looking for a guest who brings something to her audience, not a famous one. A new leadership coach has a precise topic and an hour to give, and that is what counts. Her credibility comes from the host's introduction, not from her follower count. **How do I turn a guest appearance into coaching clients?** During the session, tell one anonymised client story, give an exercise people can do that evening and leave a single exit door: your first name and one link. Afterwards, reply the same day to everyone who writes to you and offer a short conversation to those who ask a precise question. **Which spaces should a leadership coach target?** Those that gather people who pay for their own coaching: circles of managers, founders' networks, career podcasts, workshops run by a neighbouring profession. A network of HR directors mostly brings corporate contract requests, which are slow and uncertain. ## About BIZZY CONSULTING, founded by Heman Toussaint, helps coaches and helping professionals (wellbeing, life, leadership) with client acquisition, and builds the websites, CRMs and AI tools their practice runs on: the BIZZIES platform, 1:1 coaching, web and AI services (https://www.bizzyconsulting.agency/tools). Registered in the Netherlands, working across Europe and beyond, in French and English. Book a call: https://www.bizzyconsulting.agency/#booking --- Source : https://www.bizzyconsulting.agency/blog/coach-leadership-se-faire-inviter-podcasts-ateliers?lang=en