--- title: "Life coach: a three-tier offer, from taster to full coaching" description: "A three-tier life coaching offer lets each person step in at their own pace: an accessible first step to discover you, a short programme to experience real change, and full coaching for those who want to go all the way." url: "https://www.bizzyconsulting.agency/blog/coach-de-vie-une-offre-en-trois-paliers-de-l-essai-au-suivi?lang=en" canonical: "https://www.bizzyconsulting.agency/blog/coach-de-vie-une-offre-en-trois-paliers-de-l-essai-au-suivi?lang=en" lang: "en" category: "Offer & Positioning" author: "Heman Toussaint" publisher: "BIZZY CONSULTING" published: "2026-06-01T15:00:00+00:00" updated: "2026-10-05T08:02:20.838337+00:00" image: "https://www.bizzyconsulting.agency/_vercel/image?url=https%3A%2F%2Fimages.pexels.com%2Fphotos%2F6930609%2Fpexels-photo-6930609.jpeg%3Fauto%3Dcompress%26cs%3Dtinysrgb%26w%3D1200%26h%3D675%26fit%3Dcrop&w=1200&q=75" reading_minutes: 6 license: "Free to quote with attribution and a link to the canonical URL." --- # Life coach: a three-tier offer, from taster to full coaching *Reading time : 6 min · Offer & Positioning · 2026-06-01* **In short :** Une offre de coach de vie en trois paliers laisse chaque personne entrer à son rythme : un premier pas accessible, un format court, puis l'accompagnement complet. ## How this article unfolds 1. An accessible first step — A workshop or guide lets people taste your method with little commitment. 2. A short programme that shifts — A few weeks on one topic deliver a concrete result and a feel for your coaching. 3. Move up to full coaching — The top tier supports the whole transition, built on the trust from earlier tiers. --- A three-tier life coaching offer lets each person step in at their own pace: an accessible first step to discover you, a short programme to experience real change, and full coaching for those who want to go all the way. Each tier prepares the next, without pressure. ## Why a single offer holds people back When you only offer a three-month programme, you ask someone who just discovered you to make a big leap at once. Some do. Many others follow you, like you, and stay on the sidelines because the step is too high. A tiered offer organises what you sell into levels of commitment, from light to deep, so everyone finds an entry point that fits. For a life coach, it is also the simplest way to bring people into your community without discounting your main coaching. ## The three tiers of a life coaching offer **Tier one: taste your method.** A recorded workshop, a short practical guide, a group session, priced roughly between €27 and €97. Its role is not to pay your bills but to give someone a first breakthrough with you at low commitment. **Tier two: real change on one topic.** A short programme of a few weeks focused on one question: rebuilding confidence after a breakup, preparing a career change, setting boundaries. Roughly €300 to €800. The person gets a concrete result and discovers what being coached by you feels like. **Tier three: full coaching.** Several months of one-to-one support, contact between sessions, deep work on the transition the person is living. From €2,000 upwards. This is your core work. A three-tier life coaching offer does not multiply your workload: it simply opens several doors to the same coaching. ## How do you help someone move up? - **End each tier with an open question** about what shifted and what remains. - **Present the next tier as a continuation,** not a sales pitch. - **Stay in touch between tiers** through your community, so people return when ready. - **Optionally credit the previous tier's price** to make the move easier. ## Mistakes to avoid Three unrelated offers: each tier should address the same problem at a different depth. Overloading tier one so it solves everything. Underpricing tier three to look accessible, when accessibility is the job of the first two tiers. A three-tier offer turns hesitant followers into people who move forward, one step at a time. Want to shape these tiers around your coaching? [Book a call](https://call.bizzyconsulting.agency/) ## Frequently asked questions **How should a life coach structure their offer?** A life coach can organise their offer in three tiers: an accessible first step such as a workshop or guide, a short programme focused on one topic, then full one-to-one coaching. Each tier addresses the same problem at a different depth, so people can step in at their own pace. **What is the point of a low-priced entry offer for a life coach?** The entry tier lets people discover your method with little commitment. It is not where most of your income comes from, but it creates the first breakthrough and the trust that make full coaching feel like the obvious next step. **How do I move a client from a workshop to full life coaching?** End the workshop with a question about what still needs work, then present full coaching as the continuation of what they started. Keep in touch through your community in between, because many people come back when they feel ready. ## About BIZZY CONSULTING, founded by Heman Toussaint, helps coaches and helping professionals (wellbeing, life, leadership) with client acquisition, and builds the websites, CRMs and AI tools their practice runs on: the BIZZIES platform, 1:1 coaching, web and AI services (https://www.bizzyconsulting.agency/tools). Registered in the Netherlands, working across Europe and beyond, in French and English. Book a call: https://www.bizzyconsulting.agency/#booking --- Source : https://www.bizzyconsulting.agency/blog/coach-de-vie-une-offre-en-trois-paliers-de-l-essai-au-suivi?lang=en